The brand assets and styles outlined in this guide should be utilized by everyone in the school community when producing any materials related to the district. The brand and style guidelines, as described in this document, apply to all identity materials such as envelopes, websites, letterhead, posters, awards, and presentations.

The district brand elements may not be altered in any way. The elements are not authorized for use in projects or materials unrelated to official district business. Students may use this guide when creating materials for sports teams, clubs, or other activities.

Colors

Primary Colors

The official colors of Groton-Dunstable Regional School District.  

Color	Web Color	Color Name	RGB	Four-Color Process	Spot Color
	#800000	Maroon	R:128 G: 0 B: 0	C: 0% M: 100% Y: 100% K: 50%	Pantone 188
	#808080	Gray	R: 128 G: 128 B: 128	C: 0% M: 0% Y: 0% K: 50%	Pantone Cool Gray 9
	#FFFFFF	White	R: 255 G: 255 B: 255	C: 0% M: 0% Y: 0% K: 0%	N/A
	#000000	Black	R: 0 G: 0 B: 0	C: 100% M: 100% Y: 100% K: 100%	Pantone 426

Secondary Colors

Secondary colors exist for the primary schools in the district.

Color	Web Color	Color Name	RGB	Four-Color Process	Spot Color
	#02478E	Congress Blue	R: 0 G: 73 B: 138	C: 100% M: 47% Y: 0% K: 46%	Pantone 2955
	#7F7F7F	SAE/ECE Amber	R: 255 G: 126 B: 0	C: 0% M: 51% Y: 100% K: 0%	Pantone 152
	#FFD800	School bus yellow	R: 255 G: 216 B: 0	C: 1% M: 12% Y: 100% K: 0%	Pantone 109

School Colors

Each school has four colors which make up the identity for all branding pieces.

 School	Colors				 School	Colors
High School					Middle School
Swallow Union					Florence Roche
Boutwell					District

Logos

Logo Usage

Logos are the most visible and identifiable elements in our overall brand.  Correct and consistent usage will preserve this identity from a branding standpoint.  There are four acceptable color configurations of each logo which are used depending on the specific application.  The logo is stringently proportioned. Under no circumstances can the size, relationship and positions of the logo’s elements be changed.  The full color logos and one color logos should appear on a white or other light color  background.  The reversed full color logos and reversed one color logos should appear on a black background only.  

Corporate Logo

The GD logo is the official identifying mark for the district.  The interlocking letters G & D in the official district colors together combine to form the official district logo.  These represent the joining of two communities in the pursuit of the goal summed up in our tagline “Together We Achieve”.

Theme Logo

The theme logo includes the district tagline and logo together for thematics reasons.  The logo should not be made smaller than 1 ½” x 1 ½”.  

Mascot Logo

This logo is primarily utilized with sports programs.  The logo should not be made smaller than 1 ½” x 1 ½”.  

When the logo is needed for embroidery or screen printing, a simpler logo without the text can be utilized.  This logo should not be scaled smaller than ¾” x ¾”.